We are looking for an ambitious Digital Marketing Specialist to be responsible for developing and managing all aspects of our marketing strategy.

• You will focus on creating, implementing, tracking and optimizing our digital and traditional marketing campaigns across various marketing channels.
• To be successful as a Marketing Specialist, you must be highly self-motivated, self-starter, result-oriented, proactive, and have a working knowledge of current marketing tools and strategies in order to execute successful marketing campaigns.

Qualification:

• Bachelors degree in journalism, communications, marketing, or a related field.
• Any Certificates in Digital Marketing Specialization will be an added advantage.

Responsibilities:  

• Developing implementing all marketing plans.
• Execute all digital marketing, including SEO/SEM, marketing database, social media and email campaigns
• Design, build and maintain our social media presence
• Optimize content for the website and social networking channels such as LinkedIn, Facebook, Twitter, Instagram, etc.
• Track the website traffic flow and provide internal reports regularly
• Conducting market research to establish customer trends and habits.
• Promote company's products in the digital space
• Compile performances report using Google Analytics program
• Conduct keyword research according to the latest keyword research strategies
• Deliver effective editorial plan and content marketing strategy to meet the business objectives.
• Editorial requirements include basic SEO understanding, content development,
• Edit and improve the content that audience is looking for and optimize the path to conversion
• Integrate content programs with brand campaigns to drive the demand for the brand
• Extract reports from multiple sources like IT, operations and customer feedback
• Develop, implement, and manage marketing campaigns that promote the products and services of a company
• Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tool
• Experience in optimizing landing pages and user funnels
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Demonstrable experience leading and managing SEO/SEM, marketing database, social media
• Develop the right strategies for effective data analysis and reporting
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Develop and manage digital marketing campaigns

  Requirements:  

• Fluent English is a must. Speaking and concise writing skills.
• Bachelors degree in journalism, communications, marketing, or a related field.
• 3 or more years of digital marketing experience.
• In-depth knowledge of marketing techniques and databases.
• Proficient in Microsoft Office Suite (Word, Excel, Outlook, and Access), Google Data Studio, and CRM and CMS software.
• Knowledge of Google AdWords, and online analytics.
• Working knowledge of HTML, CSS and WordPress.
• Experience using analytics software.
• Sound knowledge of lead generation, digital marketing tools, social media platforms, and SEO best practices.
• Excellent written and verbal communication skills in English.
• The ability to analyze large amounts of data.
• Strong analytical and problem-solving skills.
• Ability to work in a fast-paced, high-pressure environment.
• Ability to follow instructions and work independently on projects.
• Multi-tasking and time-management skills, with the ability to prioritize tasks.
• Highly organized and detail oriented.
• Respect for people and ideas.