We are looking for an innovative marketing manager with experience in brand management and creatives to execute our marketing plans and communication strategies across all channels, and manage a team of marketing professionals. We usually develop everything in-house - so creativity, analytical thinking, team management is all needed. This candidate must be able to thrive in a fast-paced environment with a “roll up your sleeves” attitude and entrepreneurial spirit. The incumbent must have a strong understanding of consumer insights, customer personas, brand strategy, and positioning.

This position will be tasked with 3 main objectives:

1. Execution of Marketing & Brand Campaigns - Conceptualize, Plan & Execute

2. Create Brand Identity of existing brands

3. Lead the development of all brand and communication assets - Digital & Offline media including videos, banners, GIFs, OOH, Radio Ads etc.

What you roughly look like as a professional:

Experience:

1. Preferred 5+ years experience in driving brand management at start-ups, early-stage organizations, or any digitally-driven large organization
2. Experience in brand strategy - knows how to create brand stories, build narratives, and drive brand engagement
3. Entrepreneurial Spirit: live and breathe the business. Experience in scaled startups is a plus.
4. Creative: Eye and thought for world-class design, and preferably a passion for the Urdu language
5. Analytical and Adaptive: should be great at analytics, segmentation and data-driven decision-making

Personality:

• Attention to detail, obsessive, and with grit
• Public speaking & story-telling abilities