• Identify target markets and analyze current market trend

• Research customers’ needs and wants as well as competition information

• Devise and implement strategic plans to meet customers’ demands

• Manage promotional activities to endorse products

• Monitor progress of promotional activities and record findings

• Liaise with media stakeholders to ensure appropriate coverage

• Develop effective marketing communication programs

• Write copy for marketing material such as brochures and websites

• Monitor marketing campaigns to ensure appropriate execution

• Manage marketing budgets and ensure that all marketing activities are managed within budgets

• Ensure effective distribution of marketing materials

• Secure sponsorships through appropriate soliciting activities

• Monitor competitive activity and evaluate marketing campaigns

• Maintain liaison with suppliers, printers and designers

• Write and distribute press releases

• Manage photo shoots and update mailing databases

• Carry out customer surveys to understand demand and manage brand positioning

• Network with individuals and businesses to generate and identify business opportunities

• Manage social media forums to generate interest and monitor activity

• Manage periodic analysis of marketing efforts and campaigns