| Job Title: |
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Consumer Insight Specialist |
| Category: |
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Client Services |
| Total Positions: |
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1 |
| Job Location: |
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Lahore |
| Gender: |
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No Preference |
| Minimum Education: |
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Bachelors |
| Career Level: |
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Experienced Professional |
| Minimum Experience: |
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3 Years6 Years |
| Salary Range: |
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PKR 125,000 to 250,000 per Month |
| Apply By: |
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Jun 13, 2025 |
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| Job Description: |
- Responsible for observing, analyzing market and consumer trend&insight to drive bushiness growth through improving products, identifying product & marketing opportunities, improving consumer experiences, etc.
- Develop a strong understanding of the assigned brands/products, including up-to-date knowledge of the competition, consumer behavior, etc. Interpret market, consumer, media and other sources of data into actionable business decisions.
- Able to lead quantitative projects on various topics (such as segmentation, product test, NPS, etc) and deliver high-quality reports to help business grow. Apply the correct approach to research design for specific phases within the product development cycle and marketing campaigns.
- Build part-time teams and maintain good and efficient cooperation with local vendors.
- Work with marketing/sales/product teams closely. Chinese would be a plus.
Proven experiences in renowned consumer research agencies such as Ipsos, Kantar and Nielson, better of manager/ director level.
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Hands-on experience in different quantitative/qualitative methodologies. Experiences with desk research, IDI, FDG, market/consumer segmentation, etc. Able to supervise complex quantitative projects and accomplish analysis independently.
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Mastery of SPSS is a must. Better with mastery of Python /Python Crawler/ R.
- Strong project management skills.
- Knowledge about the gaming industry is a plus.
- Willingness to travel frequently.
- Fluency of English, both written and oral. Overseas study/working experiences is a plus.
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| Company Information |
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Company Name: Transsion Holdings
Company Description:
TRANSSION Holdings is committed to becoming the most popular provider of smart devices and mobile services for consumers in global emerging markets. The company is best known for its high-quality multi-brand smart devices. Mobile phones are its core products, while it also offers mobile Internet services based on a self-developed operating system. TRANSSION brand portfolio comprises leading mobile phone brands in emerging markets, including TECNO, itel and Infinix, as well as Carlcare for after-sales services, oraimo for smart accessories, and Syinix for home appliances. After years of expansion, the company has become a leading player in the mobile industries of global emerging markets. In 2019, TRANSSION sold 137 million mobile phones globally. According to IDC figures for 2019, TRANSSION ranks 4th in global mobile phone manufacturers with an 8.1% market share, 1st in Africa (52.5%), 5th in India (6.8%), and 2nd in Bangladesh (15.6%). TRANSSION was included in the Top 50 Chinese Cross-border Brands jointly released by Facebook and KPMG in 2018 for its outstanding performance and brand appeal across global emerging markets. In May 2019, TRANSSION won Twitter Top Influential Chinese Overseas Brand Award. TRANSSION Holdings was listed on the Shanghai Stock Exchange Star Board on September 30th, 2019. TRANSSION three mobile phone brands TECNO, itel, and Infinix ranked 5th, 21st and 27th respectively among the TOP 100 MOST-ADMIRED BRANDS IN AFRICA, a ranking compiled by African Business (June 2020), a well-known Pan-African business magazine. As a Chinese technology company deeply rooted in global emerging markets, TRANSSION has long been committed to working with local communities to create social value. In 2020, TRANSSION and its mobile phone brand TECNO, joined hands with the United Nations High Commissioner for Refugees (UNHCR) to support its global education program, Educate A Child (EAC). This will help improve education conditions and provide quality primary edu
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